How Much Is Enough? 10 Factors that Influence Your Investment in a Cause

$10,000, $100,000 or $1 million? There is no magic number companies should commit to cause marketing efforts. A combination of data and intuition determines this figure, but these 10 factors will help you assess what is right for your effort. Remember: it’s not just about choosing the right number – it’s what you do with it that counts.