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To explore the unique relationship between nonprofit brand image and financial performance, Cone, in collaboration with Intangible Business, is pleased to share The Cone Nonprofit Power Brand 100, the first public ranking in the United States to value nonprofit organizations by more than financial standing alone.
At a time when donations are decreasing and nonprofits are continuously being asked to work across sectors to solve global issues, leading organizations are evolving and protecting their brands as powerful engines to raise critical funds in the near and long-term. In a sector where more than 1.5 million organizations compete for dwindling resources to carry out their missions, a solid brand identity helps tell an organization’s story. It sets expectations, gains attention, fosters relationships and ultimately helps ensure long-term survival.
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The Cone Nonprofit Power Brand 100 In the News
The New York Times - "An Analysis Ranks Brands of Nonprofits"
The Chronicle of Philanthropy - "YMCA Leads List of 100 Charities with Strongest Brands"
Marketing Daily - "YMCA, Salvation Army Dominate Nonprofit Brands"
PRWeek - "YMCA Tops Cone Nonprofit Brand Rankings"
Puget Sound Business Journal - "Nonprofit Brands Aren't Cheap"
Triple Pundit - "Cone Inc Ranks Top 100 Nonprofits by Brand Affinity over Financials"
