About What Do You Stand For?
What Do You Stand For? is a forward-thinking blog designed to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related and corporate-responsibility initiatives. We offer actionable advice and hope to spark provocative dialogue around the implications of cutting-edge trends and current events.
Contributor Bios:
Craig Bida
Craig Bida brings more than 20 years of experience spanning the private, public and nonprofit sectors – successfully partnering with companies, government agencies and nonprofits to drive business growth, while addressing pressing societal needs. As an executive vice president and head of Cone’s Cause Branding and Nonprofit Marketing disciplines, Craig is responsible for setting the vision for the future of the two disciplines, as well as acting as a strategic advisor for key clients.
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Alison DaSilva
As Executive Vice President of Cone’s Research & Insights group, Alison DaSilva is responsible for tracking and identifying trends to keep our clients on the leading edge within the rapidly evolving landscape of Cause Branding, Corporate Responsibility and Brand Marketing.
Mike Lawrence
Mike Lawrence, an Emmy Award-winning former journalist, serves as Cone's Chief Reputation Officer and Executive Vice President. As CRO, Mike is responsible for leadership on reputational issues arising from client business across agency practice areas, as well as for providing direction on such issues for Cone itself.
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Jonathan Yohannan
Jonathan is Senior Vice President and acting discipline head of Cone’s Corporate Responsibility practice. He has been with Cone since 2003. Jonathan’s expertise is in corporate responsibility strategy and communications, program development, media relations, cause marketing and event promotion.
Research & Insights
Today’s business environment is a blur of change, clutter and complexity. Building a sustainable competitive advantage is more difficult than ever. It demands knowledge that is more than a collection of data or commentary on passing trends.
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