About What Do You Stand For?
What Do You Stand For? is a forward-thinking blog designed to arm corporate and nonprofit executives with marketplace insights, proprietary research, tools and best practices addressing cause-related and corporate-responsibility initiatives. We offer actionable advice and hope to spark provocative dialogue around the implications of cutting-edge trends and current events.
Contributor Bios:
Carol Cone
Carol Cone is nationally recognized for her work in the Cause Branding® and strategic philanthropy arenas. As the Chairman of Cone, Inc., she has embraced a steadfast commitment to building substantive and sustainable partnerships between companies and social issues for more than 25 years.
Alison DaSilva
As Executive Vice President of Cone’s Knowledge Leadership and Insights group, Alison DaSilva is responsible for tracking and identifying trends to keep our clients on the leading edge within the rapidly evolving landscape of Cause Branding, Corporate Responsibility and Brand Marketing.
Jonathan Yohannan
Jonathan is Senior Vice President and acting discipline head of Cone’s Corporate Responsibility practice. He has been with Cone since 2003. Jonathan’s expertise is in corporate responsibility strategy and communications, program development, media relations, cause marketing and event promotion.
Knowledge Leadership
Today’s business environment is a blur of change, clutter and complexity. Building a sustainable competitive advantage is more difficult than ever. It demands knowledge that is more than a collection of data or commentary on passing trends.
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