Cash-Register Cause: Cause Promotions at Retail

The economy is tough on us all, yet consumers still expect a lot from the companies with which they do business. In fact, two-thirds of consumers expect companies to maintain, if not increase, their support of social issues. Your company may not be fiscally or strategically ready for a long-term cause-marketing investment, but you can be sure your consumers are ready. Doing well by doing good is a cost of doing business these days.

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