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What do you stand for?
Consumers, employees, business partners, investors and the community all want to know. Cone believes in Better Business and Greater Good – that societal needs and business growth are intrinsically linked. Today, a company that directs its unique assets to have a significant and sustainable impact on society will strengthen reputation, employee morale and stakeholder loyalty in an engaging and authentic way.
Cone is internationally recognized as the pioneer and clear leader in Cause Branding. Our work with both FORTUNE 500 corporations and leading nonprofit brands established the category. Today, Cause Branding is a core business strategy and an essential part of building and activating a compelling and trustworthy connection with a brand.
But, Cause Branding must be built on more than just emotion. Consumers are more informed. Markets are more cluttered. Issues are more complex. That’s why Cone’s approach is rooted in rigorous research, analysis and strategy development. Our proprietary process provides the strategic clarity to drive effective decision-making, the insight to develop authentic partnerships, the understanding of what resonates with key stakeholders and the program development and management knowledge to deliver long-term business results and social benefits.
And just as Cone has been a leader in working with both companies and NGOs to build meaningful programs that tackle key issues (Cause Branding), we also help these organizations change the way they operate for maximum business and societal benefit (Corporate Responsibility). As a result of this work, Cone is uniquely positioned to lead the convergence of these distinctive yet synergistic business strategies. We call this new business approach “Shared Responsibility” because companies can address issues material to business growth, while meeting the expectations and needs of society.
Whether it’s creating a cause marketing promotion to drive sales, building an enduring Cause Brand for your organization to showcase its heart or developing a global Shared Responsibility platform to address issues core to your business, Cone can help you take a meaningful stand.
