Impact Your Business and the World

What do you stand for?

Consumers, employees, business partners, investors and the community all want to know. Cone believes in Better Business and Greater Good – that societal needs and business growth are intrinsically linked. Today, a company that directs its unique assets to have a significant and sustainable impact on society will strengthen reputation, employee morale and stakeholder loyalty in an engaging and authentic way.

Cone is internationally recognized as the pioneer and clear leader in Cause Branding. Our work with both FORTUNE 500 corporations and leading nonprofit brands established the category. Today, Cause Branding is a core business strategy and an essential part of building and activating a compelling and trustworthy connection with a brand.

But, Cause Branding must be built on more than just emotion. Consumers are more informed. Markets are more cluttered. And impacting meaningful social change is demanding. That’s why Cone’s approach is rooted in rigorous research, analysis and strategy development. Our proprietary process provides the strategic clarity to drive effective decision-making, the insight to develop authentic partnerships, the understanding of what resonates with key stakeholders and the program development and management knowledge to deliver long-term business results and social benefits.

During our decades of leadership in this arena, Cone has created countless examples of enduring, compelling, nationally recognized initiatives. Whether it’s creating a propriety Cause Branding campaign for your organization, aligning your company with a social cause or aligning your nonprofit with corporate partners, Cone has the knowledge and experience to engage both hearts and minds.

So, what do you stand for? Your stakeholders want to know.