Entertainment Marketing

Celebrity engagement is a significant element of many marketing campaigns, but one where specific expertise is essential for success. Cone Entertainment Marketing has nearly 50 combined years of expertise navigating Hollywood relationships. The intricacies, pitfalls and opportunities of working with celebrities require experience, contacts and a clear understanding of the integration of celebrities with brands and issues.

In particular, celebrities aligning with causes and issues requires an extra level of scrutiny, as the risks are often much greater. Because of our deep history in cause marketing, we understand the nuances of finding celebrities that resonate with a cause in an authentic and credible way. We also know thorough research and issues monitoring is critical to mitigate any possible risks.

When we work with celebrities for a brand or an issue, our goal is to determine the most impactful way to use them. We've had celebrities doing everything from Tweets and Facebook posts, to huge concerts or in-store events; from book readings to Times Square program launches. We know how to work with the media, both traditional and social. We also know how to interact with consumers and, most importantly, how to maximize exposure for your project.
    
A sampling of celebrities with whom we've worked:

• Sheryl Crow
  
• Ellen Pompeo
  
• Jennie Garth
  
• Maggie Gyllenhaal
  
• Taye Diggs
  
• Melissa Joan Hart
  
• Joy Behar
• Kelly Rutherford
• Jeannie Mai
• Nancy O’Dell
• Katherine Brooking
• Robert Buckley
  
• Sammie Giancola
  

Although the majority of our team works out of our Boston headquarters, we also have CEM staff located in Los Angeles for Hollywood-based media relations, key negotiations and celebrity event management.