Cone in the News

8/12/2010

Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

- PR News
When underwear maker Jockey International’s sponsorship deal with football star Tim Tebow was announced on Tuesday, July 27, 2010 it was one of thousands of stories that went out over the wire that day—many of them propelled by media relations efforts that went unsung.

8/03/2010

Should a CEO be a company's primary spokesperson during a crisis?

- PRWeek
The CEO is a company's most powerful, authoritative voice. Despite that - in fact because of it - CEOs shouldn't serve as primary spokespeople in a crisis. Using the CEO in such a repetitive communications role will dilute his or her impact in the same way an overexposed elected official loses credibility.

7/26/2010

Tips for charities looking to rebrand

- USA Today
The YMCA, a non-profit, recently created quite a stir after announcing they are officially changing their brand name to "The Y," which has long been a pop culture pet name for the organization. So the Y has begun the tedious process of rebranding.

7/16/2010

As BP 'Fix' Looms, Mistrust Still Growing

- Marketing Daily
Cone fielded a study earlier this spring that found that a staggering 92% of consumers think companies should be telling consumers more about how they do business, and 75% give companies a "C" or below on how they are engaging consumers around social and environmental issues.

7/08/2010

Nonprofits discover power of social media fundraising

- PRWeek
For the past few years, nonprofits have used social media to build engagement around their causes. But, more recently, they have started using social and digital media to directly drive fundraising communications.