Cone in the News

1/18/2012

Tebow time gets tricky at Boston PR firm

- Boston Business Journal
Underwear firm Jockey is betting a whole boatload of briefs — $1 million worth — that its spokesperson Tim Tebow and the Denver Broncos will win it all in the Super Bowl.

1/18/2012

Stat of the Day: 83% Want Brands to Support Causes

- AdAge
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship.

12/23/2011

Craig Bida Interview on WBZ CBS Radio

- WBZ Radio

12/22/2011

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

- Triple Pundit
At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. Below, we reveal our top 10 cause marketing and CR trends of 2011.

12/14/2011

Is 'agency of record' an outdated term to describe the client-firm relationship?

- PRWeek
The dawn of the digital era has forever changed the PR landscape, not only giving rise to a new breed of firms, but also elevating the PR agency's role.