Cone in the News

3/02/2010

The Power to Change Communities

- Washington Post
Recession-era shoppers have a keen interest in buying from companies that support vital causes. And with most American consumers researching purchases online prior to spending their dollars, studies show they rely largely on websites and e-mail to check out corporate responsibility.

3/01/2010

Businesses turn to charitable causes

- Patriot Ledger
Patrons at Legal Sea Foods could dig into its Haitian rum-infused bread pudding this month with the assurance their dessert was a socially responsible choice. The Boston-based seafood chain set aside all proceeds from the dish for Haiti relief efforts through a donation to UNICEF and Partners in Health.

3/01/2010

Cause Effect: Brands Rush to Save World One Deed at a Time

- Advertising Age
Is it possible to have a coffee, buy a car or go shopping without saving the world? Not these days. And now you can also host a pancake breakfast, send Girl Scout cookies to the troops and shelter stray pets, thanks to a friendly corporate sponsor.

2/26/2010

Cause Marketing Success may be as Close as Your Next Oil Change

- Selfish Giving
Our friends at Cone this week shared that Jiffy Lube had already reached more than 65 percent of its $1 million national fundraising goal for the 2010 Maintenance Partners for Life campaign.

2/18/2010

Pepsi's Refresh Everything Vs. Coke's Live Positively: Which Soda Wins The War?

- The Huffington Post
For years, Coca-Cola and PepsiCo have been at odds in the beverage category, pushing each other forward in the race for market share, innovation, and advertising impressions.