Objectives
- Raise awareness among women that heart disease is their number one killer
- Infuse AHA brand with relevance and emotional appeal for women ages 35-55
- Increase and diversify corporate support to raise funds and enhance reach
Elements
- National Go Red branding
- Celebrity spokespeople and endorsers
- National Wear Red Day
- Workplace participation – employees wear red
- TV Anchor participation
- National Landmarks turn red
- Lobby Day
- Awareness Tracking Survey
- Cause Partnerships
- Influencers
- Shop Go Red
- Cause Partnerships
- Corporate Partnerships
Select Results
- 55% of women identify heart disease as #1 killer, up from 34% in 2004
- 500,000 individuals enrolled in Go Red For Women
- $71.5M+ raised for the cause
- 93% of women took action to improve health after taking Heart CheckUp
- 5 Billion+ impressions generated
- 3.2B visits to the Go Red For Women Web site
- 12,700 companies that participated in 2006 National Wear Red Day
- 220 Go Red Luncheons held across the country in 2006
- 26 countries that adopted Go Red via World Heart Federation
