Objectives
Business
- Develop a global platform to package and communicate all of P&G’s global cause initiatives
- Create strategies to enhance P&G’s corporate brand, increase “permission to operate” and strengthen relationships with influentials, government, employees, influentials and communities
- Recruit and retain top talent
Social
- Improve the lives of children in need by harnessing and enhancing existing programs and assets
- Address the U.N. Millennium Development Goals
Program Elements
Live
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P&G global signature cause program: Safe Drinking Water Campaign
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Crest Healthy Smiles 2010 (U.S.)
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Safeguard Handog H2O (Philippines)
Learn
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P&G Hope Schools (China)
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Eliminating Barriers (Costa Rica)
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Open Minds (Malaysia)
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Science Talents Club (Saudi Arabia)
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Les Salanganes (Belgium)
Thrive
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Give Kids the World Village (U.S.)
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Dash Missione Bonta (Italy)
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Safe Life (Poland)
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SOS-Children’s Villages (Switzerland)
Results
Social Results
- Gave $215 million through corporate contributions and the P&G Fund
- Provided 700 million liters of safe drinking water to support the Children’s Safe Drinking Water Initiative
- Educated more than 50,000 children in 105 P&G Hope Schools in Asia
- Provided personal hygiene education and products to 250,000 girls in Morocco and 30,000 girls in Kenya
- Reached 10,000 children in Argentina through a fundraising and awareness campaign on nutrition
- Taught 3.7 million first graders about oral hygiene with Crest Healthy Smiles, U.S.
- Donated 4.8 million polio vaccinations to UNICEF through Charmin in W. Europe
Business Results
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Participated in and made significant public cause commitments at the Clinton Global Initiative in 2006 and 2007
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World Business Award, International Chamber of Commerce, UN Development Programme and International Business Leaders Forum, 2005
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Stockholm Industry Water Award, Stockholm International Water Institute, 2005
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More than 80 corporate, regional, brand and employee awards from organizations worldwide recognizing the company’s commitment to social goals and sustainable business practices
