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T-Mobile Huddle Up


Overview

Cone, Inc. partnered with T-Mobile USA to develop T-Mobile Huddle Up, a company-wide, national community outreach program connecting kids, primarily from single-parent families in high-need, urban communities, to positive people, places and programs. T-Mobile Huddle Up focuses on the critical need for safe, quality afterschool programs. To make a real impact on the afterschool issue, T-Mobile established long-term partnerships with two leading, national nonprofit organizations – City Year and the Afterschool Alliance.


Objectives

  • Make measurable social impact on a meaningful and relevant issue to employees and key customer segments
  • Support T-Mobile’s ongoing efforts to make the company a “Best Place to Work” and reinforce its commitment to effortlessly connect people to those who matter most to them
  • Attract and retain talent by building employee pride and enhancing the spirit of giving and service


Elements

  • Employee Engagement Events
    • 21 T-Mobile Huddle Up days in 14 cities nationwide
    • 3,450 employees volunteered more than 27,600 hours
  • Sponsorship Integration
    • National Basketball Association (NBA) - T-Mobile Rookie Challenge and Youth Jam
    • National Federation of State High School Associations (NFHS) - T-Mobile Invitational
  • Scholarship Program
  • City Year Afterschool Programming
  • Afterschool Challenge - The Afterschool Alliance

Summary of Results

  • T-Mobile employees donated more than 27,600 hours to improve afterschool spaces
  • T-Mobile Huddle Up events garnered more than 6.2 million media in 2007
  • The labor and materials T-Mobile donated to service partners in 2007 saved them more than $1.6 million
  • T-Mobile provided 12,000 youth in Las Vegas and New Orleans a once-in-a-lifetime experience at the T-Mobile Rookie Challenge & Youth Jam during NBA All Star weekend
  • T-Mobile’s relationship with City Year provided corps members across the country with best-in-class afterschool curriculum and T-Mobile handsets for use during their year of service
  • Through its partnership with the Afterschool Alliance, T-Mobile sponsored the Seattle Lights On Afterschool event and gave two students the opportunity to attend the Afterschool Challenge on Capitol Hill, both in support of afterschool programming
  • The T-Mobile Huddle Up Scholarship Program was launched in 2007, providing 10 Washington state high school seniors with scholarships of $5,000 per year for up to four years to attend the college of their choice