Objectives
Support the launch of new WONKA candies; SweeTARTS Rope and Shockers Squeez
Generate buzz around the new candies.
Program
Cone created the Great Candy Heist: Oompa Loompas snuck out of the factory with the two never-before-seen products and traveled to six cities nationwide sharing them with kids for the first time.
New Media
Cone created a surveillance video capturing the Oompas heisting the candy
Video was used for media relations, posted on WONKA.com and social networking sites including YouTube, Google Video and Revver.
Results
The new candies were featured in 183 media placements with an overall reach of 24,067,931.
