BSR/Cone 2008 Corporate Responsibility in a New World Survey:
Environmental Protection - "Business Leaders See Brighter Future"
November 11, 2008
http://eponline.com/articles/69126/
Environmental Leader - "Corporate Responsibility Budgets Decreasing"
November 10, 2008
http://www.environmentalleader.com/2008/11/10/corporate-responsibility-budgets-decreasing/
Past. Present. Future. The 25th Anniversary of Cause Marketing:
Wall Street Journal - "Time Off for Good Behavior"
December 2, 2008
http://online.wsj.com/article_email/SB122764965722957617-lMyQjAxMDI4MjA3MjYwNDI5Wj.html
PR News - "Consumers Set Bar High for CSR"
October 20, 2008
http://prnewsonline.com/news/12154.html
Philanthropy Journal - "Cause-related marketing seen as effective"
October 20, 2008
http://www.philanthropyjournal.org/news/cause-related-marketing-seen-effective
MSNBC.com - "Cause Marketing Matters to Consumers"
October 17, 2008
http://www.msnbc.msn.com/id/27239900/
Business in Social Media Study:
Advertising Age - "Why News Feed Is Growing While RSS Has Stalled: Peers"
November 3, 2008
http://adage.com/article?article_id=132151&search_phrase=steve%20rubel
General Coverage:
PRWeek - "Social media finds way into various beats"
October 13, 2008