Anyone who’s ever heard, “Mom, I gotta go,” knows that Charmin’s sponsorship of SitOrSquat.com is touching lives and improving life. But I must admit it may not be as meaningful a way as P&G does with Live, Learn and Thrive and its Children’s Safe Drinking Water program. Whether you prefer your Charmin strong or just soft, it sure is getting attention! The level of interest waged by this sponsorship shows how sometimes a little bit of levity can bring a lot of positive attention. This online application is certainly bringing Charmin top of mind at this very human moment of truth.

Now, if we could only link the brand to a worthwhile cause…something that fits with their equity…hmmm…what about helping prevent diarrhea…seriously…diarrhea from contaminated drinking water is a leading cause of death among the developing world’s children. If we could tie the two, Charmin and helping children in need live without diarrhea by drinking clean water, while also helping your children find a place to sit or squat -- now that could be a winning proposition.

SitOrSquat.com is not perfect though. When I put in my own zip code, the only public loo was posted as Scotty’s Service Station, but the location it pointed to was my friend Patty’s home on the end of a dead end street! Patty has a great loo, but don’t go knocking on her door asking to sit or squat!

Alana Schmitt Burns, Vice President

Comments

Danika

April 3, 2009 10:53 AM Hi Alana, I'm very glad I stumbled upon your article. I'm actually the co-founder of SitOrSquat. You're absolutely right in what you say and how there is a lot more potential in what SitOrSquat and Charmin can do together. We're looking into a number of different charities and non profits because like you said, that's what all makes it worthwhile. Oh, and as for your friend's house, sorry about that!...we get a few hundred toilets submitted a day and it's just my partner and me who sift through them all and make sure they "seem" legit (i.e. no profanity, offensive pics, personal homes!) so it will take time but hopefully as more people edit and add new toilets, the system will continue to get more and more accurate. Thanks again for the great article! - Danika Landers SitOrSquat Co-Founder

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