Health, Wellness and Sustainability
May 5, 2009 at 11:07 AM by Cone Communications
More than ever before, consumers are concerned about the foods they choose for themselves and their families, and are savvier about nutrition and the effect of foods on their health and well-being. But today’s consumers are not only making food choices based upon nutritional attributes and benefits, they are also increasingly focused on a diet that is “good for you” and for the planet. The “green movement” is impacting the purchasing decisions of a growing population and will have a tremendous impact on the future of the food environment—for consumers and the food industry alike. Now is the time for brands to assess their practices and identify opportunities for greening their business.
Tags: food health wellness sustainability nutrition
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More than ever before, consumers are concerned about the foods they choose for themselves and their families, and are savvier about nutrition and the effect of foods on their health and well-being. But today’s consumers are not only making food choices based upon nutritional attributes and benefits, they are also increasingly focused on a diet that is “good for you” and for the planet. The “green movement” is impacting the purchasing decisions of a growing population and will have a tremendous impact on the future of the food environment—for consumers and the food industry alike. Now is the time for brands to assess their practices and identify opportunities for greening their business.
Understanding consumer nutrition is essential for planning and executing effective nutrition education and communication programs. As influencers, RDs play a role in shaping the nutrition and health environment. With Nestlé, we were providing counsel not only to our client, but to our client’s other communication agencies. The key is, consumers want it all—simple, whole foods that are fast and convenient. It wasimperative that we were all in agreement when it came to understanding the needs and wants of the consumer. Then we can ask ourselves, “Where is the client opportunity?”
Peggy O’Shea-Kochenbach, Vice President & Jill Tobacco, Account Director
Tags: food health wellness sustainability nutrition
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