Cone and Barbour celebrate 20 years together
When the average marriage only lasts eight years, Cone is lucky to celebrate 20 with a truly remarkable company. J. Barbour & Sons, Ltd., known worldwide for manufacturing fine British country outerwear, joined the Cone family of clients in 1990, and two decades later, the relationship is stronger than ever. This month, we surprised our client with a champagne toast. We shared many happy memories and best wishes for another 20 years together.
Tags: partnership clients cone
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Traditional brand marketing makes the cause stand out
Where would Susan G. Komen For the Cure be without the month of October or a pink ribbon? Where would Livestrong be without Lance Armstrong and a yellow bracelet? When it comes to branding, it turns out nonprofits and for-profits aren’t so different – at least in the eyes of the consumer. Whether the dollar goes to the beneficiary or the bottom line, a recognizable brand image is a powerful tool in a marketer’s tool kit.
Our 2009 Cone Nonprofit Power Brand 100 demonstrated that nonprofits who take a for-profit approach to brand management can reap the benefits of additional awareness and increased revenue. So, it shouldn’t surprise you that six of the top 10 nonprofit brands were also top 10 revenue earners. And, our latest research proves nonprofits can use the same principles of branding their own organizations to brand their causes, too. According to our recently released 2010 Cone Nonprofit Marketing Trend Tracker, traditional marketing elements, such as an association with a special event or time period, a memorable color, logo or icon or the involvement of a celebrity or other notable spokesperson, help nonprofit causes stand out in the minds of American consumers.
What else can nonprofits do to ensure their causes break through? Check out our sister blog, “What Do You Stand For?” for more insights. In the meantime, we want to hear from you. What are your favorite examples of a nonprofit that has done a good job branding its cause? What were the marketing factors that left an impression?
Tags: celebrity nonprofit cause marketing bestpractices research branding cone nonprofitpowerbrand100
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Who takes the lead when it comes to social media strategy?
Almost 80 percent of new media users interact with companies or brands online. So, it's pretty much an imperative that your brand have a social media strategy in place. But that poses a puzzling question: Who should take the lead when it comes to developing your social media strategy? PR or digital?
2009 Cone Consumer New Media Study
A recent PRNews article lays out the argument for the PR folks, and our own director of new media, Mike Hollywood, couldn't agree more. "Our channel agnosticism affords us the luxury of looking at the entire media landscape before deciding which channels are best for our client's message AND audience."
Read his take on the debate and get tips for implementing your own social media strategy.* And be sure to tell us what you think. Who should own the strategy?
*Check out our updated new media research, the 2009 Consumer New Media Study.
Tags: bestpractices socialmedia research PR cone strategy newmedia
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Face-to-face creates a better dialogue
When does a meeting need to be face to face?
Fast Company poses this question to our CEO Jens Bang in its online series "30 Second MBA," whichfeatures CEOs andother executive leadership sharing best practices for business management.
As he explains, a face-to-face meeting allows the participants to "express the emotionality behind the communication."
Tags: PR bestpractices planning cone
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Celebrate the Inventive Spirit
Looking for a fun weekend activity?
Join the Lemelson-MIT Program for its third annual EurekaFest, and help celebrate the inventive spirit! A few weeks ago, Chrissy Redmond discussed how the Lemelson-MIT Program was re-branding science, transforming it into a cool experience for the world’s future technological innovators. Now, you have a chance to see that in action.
EurekaFest is a multi-day celebration designed to empower a legacy of inventors through activities that inspire youth, honor role models and encourage creativity and problem solving. Today, at MIT’s Stata Center, you can observe a nationwide high school invention showcase and see renowned inventors present on the MIT campus.
Saturday, I'll be at Boston's Museum of Science to cheer on more than 200 high school students in an all-day wind-powered design challenge; their families will also have the opportunity to participate in hands-on learning activities.
All events are free and open to the public, so come join me!
-- Julie Staadecker, Account Executive
Tags: clients cone branding event
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Nonprofit Brands Contribute Millions to Organizational Revenue
Brand—a word often associated with large, consumer-facing companies whose products fill supermarket shelves or suburban shopping malls. But, a brand is just as important to nonprofit organizations, too. After all, a solid brand identity tells an important story. It sets expectations, gains attention, fosters relationships and ultimately helps ensure long-term survival.
In our latest research, The Cone Nonprofit Power Brand 100, conducted in collaboration with Intangible Business, we looked at the relationship between nonprofits’ brand images and their revenues. What we found might surprise you. Nonprofit brands can contribute millions, and sometimes billions, of dollars to organizations’ revenues!
Check out our sister blog, What Do You Stand For?, to find out more.
And tell us, what do you think are the major differences between for-profit and nonprofit brand management?
Tags: cone nonprofitpowerbrand100 research
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A Night at the Bell Ringers
This week, The Publicity Club of New England honored more than 150 public relations and communications professionals for their achievements at the 40th annual Bell Ringer Awards. The Bell Ringer Awards recognize excellence in communications and public relations work in every field and industry, and across all media—print, broadcast and online. More than 400 of New England's top PR professionals gathered at Boston’s Westin Waterfront Hotel to celebrate the accomplishments we have made over the past year.
Whether helping immigrants reach a better life through Western Union's efforts OR inviting the world to meet “Cliff” the triceratops residing at the Museum of Science, the night was filled with one impressive campaign after another. As I sat at the event hearing about all of the amazing work from companies throughout New England, I felt inspired at the collective impact that we truly have had.
It’s important to remember that we as PR practitioners truly have the ability to influence the way people and businesses think and act. In fact, at a recent Pub Club panel comprised of eight lifestyle editors from throughout the Greater Boston Area, it was confirmed that 75 percent of their story ideas and content come directly from our community.
Congratulations to all entrants and winners, and thank you for continuing to inspire and push us to continue the amazing work and reach new heights in the communications and public relations field!
-- Hilary Blowers, Account Supervisor
Tags: clients awards PR cone
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