Who takes the lead when it comes to social media strategy?
Almost 80 percent of new media users interact with companies or brands online. So, it's pretty much an imperative that your brand have a social media strategy in place. But that poses a puzzling question: Who should take the lead when it comes to developing your social media strategy? PR or digital?
2009 Cone Consumer New Media Study
A recent PRNews article lays out the argument for the PR folks, and our own director of new media, Mike Hollywood, couldn't agree more. "Our channel agnosticism affords us the luxury of looking at the entire media landscape before deciding which channels are best for our client's message AND audience."
Read his take on the debate and get tips for implementing your own social media strategy.* And be sure to tell us what you think. Who should own the strategy?
*Check out our updated new media research, the 2009 Consumer New Media Study.
Tags: cone strategy newmedia bestpractices socialmedia research PR
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Face-to-face creates a better dialogue
When does a meeting need to be face to face?
Fast Company poses this question to our CEO Jens Bang in its online series "30 Second MBA," whichfeatures CEOs andother executive leadership sharing best practices for business management.
As he explains, a face-to-face meeting allows the participants to "express the emotionality behind the communication."
Tags: PR bestpractices planning cone
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Nonprofit Brands Contribute Millions to Organizational Revenue
Brand—a word often associated with large, consumer-facing companies whose products fill supermarket shelves or suburban shopping malls. But, a brand is just as important to nonprofit organizations, too. After all, a solid brand identity tells an important story. It sets expectations, gains attention, fosters relationships and ultimately helps ensure long-term survival.
In our latest research, The Cone Nonprofit Power Brand 100, conducted in collaboration with Intangible Business, we looked at the relationship between nonprofits’ brand images and their revenues. What we found might surprise you. Nonprofit brands can contribute millions, and sometimes billions, of dollars to organizations’ revenues!
Check out our sister blog, What Do You Stand For?, to find out more.
And tell us, what do you think are the major differences between for-profit and nonprofit brand management?
Tags: cone nonprofitpowerbrand100 research
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A Night at the Bell Ringers
This week, The Publicity Club of New England honored more than 150 public relations and communications professionals for their achievements at the 40th annual Bell Ringer Awards. The Bell Ringer Awards recognize excellence in communications and public relations work in every field and industry, and across all media—print, broadcast and online. More than 400 of New England's top PR professionals gathered at Boston’s Westin Waterfront Hotel to celebrate the accomplishments we have made over the past year.
Whether helping immigrants reach a better life through Western Union's efforts OR inviting the world to meet “Cliff” the triceratops residing at the Museum of Science, the night was filled with one impressive campaign after another. As I sat at the event hearing about all of the amazing work from companies throughout New England, I felt inspired at the collective impact that we truly have had.
It’s important to remember that we as PR practitioners truly have the ability to influence the way people and businesses think and act. In fact, at a recent Pub Club panel comprised of eight lifestyle editors from throughout the Greater Boston Area, it was confirmed that 75 percent of their story ideas and content come directly from our community.
Congratulations to all entrants and winners, and thank you for continuing to inspire and push us to continue the amazing work and reach new heights in the communications and public relations field!
-- Hilary Blowers, Account Supervisor
Tags: awards PR client cone
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