Current Happenings

8/27/2010

7/14/2010

American consumers are no longer taking the recommendations of family or friends at face value, according to the latest Cone research. Before deciding whether to purchase recommended products or services, more than four-out-of-five consumers (81%) will go online to verify those recommendations, specifically through researching product/service information (61%), reading user reviews (55%) or searching ratings websites (43%). These are among the findings of the newly released 2010 Cone Online Influence Trend Tracker.

6/30/2010

Cone is pleased to announce the formal launch of its Nonprofit Marketing discipline, with services designed to help nonprofit organizations strengthen their brands and raise funds. This is Cone’s fifth discipline; the agency also helps companies build trusted brands through the execution of Cause Branding, Brand Marketing, Corporate Responsibility and Crisis Prevention and Management.

6/08/2010

Cone had an outstanding evening at the 2010 Publicity Club of New England Bell Ringer Awards with a total of eight wins! The competition was extremely difficult this year. Congratulations to Jockey for the 75th Anniversary of the Brief, Cone for What Do You Stand For?, American Heart Association for Go Red Por Tu Corazon, ITT for ITT Watermark, Jiffy Lube for Maintenance Partners for Life, Tidy Cats for the Campaign to End Cattiness, Ben & Jerry's for Hubby Hubby, Timberland for Don’t Tell Us it Can’t Be Done and Time Warner Cable for Connect a Million Minds.

6/03/2010

Chief Reputation Officer Mike Lawrence discussed transparency, "Cause Marketing's Dirty Little Secret," in his keynote speech at the 8th annual Cause Marketing Forum in Chicago. He was also on hand to accept the Golden Halo Award for Best Message-Focused Campaign on behalf of Cone and its Ben & Jerry's account team.