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Hit or miss for Super Bowl XLIV ads?

February 8, 2010 at 2:08 PM by Research & Insights

The Super Bowl is the greatest advertising spectacle of the year. But were Sunday's commercials everything we hoped they would be?

 

Cone folks weighed in on the hits and misses of Super Bowl XLIV's commercials. Check out the video below to hear what they had to say:

 

 

What do you think? What made you laugh, cry or just scratch your head? We'd love to hear.



Tagsmarketing advertising

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Comments


 Derek Clair February 8, 2010 3:34 PM
I missed the Google ad durring the game but I looked it up that night, I loved it, don't think it did much for their product, but then again, who doesn't already give Google a significant part of their life already, and it forged a trust, a conviction of reliability.

Although I have yet to hear anyone say the same, I feel the Hyundai "Luxory" ad was remarkable, it is on my favorites list.
 Andrea List February 8, 2010 4:06 PM
I think the genius of the Google ad was, as you said, to demonstrate how the product has infiltrated every part of our lives. Whether it's studying abroad or getting married, Google can be our partner in making our life's dreams come true through search. That's certainly how I felt when watching it. Google is a part of my everyday life without me even knowing it.

Hyundai's ad really expressed the ethos of the brand. It's a luxury that isn't exclusive to the upper class. It's a car for anyone who doesn't want to settle. That ad, and Toyota's recent problems, should be a boon for the company.
  



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