Jonathan Yohannan

Jonathan is Senior Vice President and acting discipline head of Cone’s Corporate Responsibility practice. He has been with Cone since 2003. Jonathan’s expertise is in corporate responsibility strategy and communications, program development, media relations, cause marketing and event promotion. During Jonathan’s time at Cone, he has worked with and advised General Mills, eBay, Timberland, Hannaford, Nestle, Starbucks and others.

Jonathan frequently helps clients evaluate and position complex information to disparate audiences. His work with Starbucks involved helping the company communicate complex coffee sourcing issues— how Starbuckspurchases coffee and works with coffee communities, to key stakeholders including employees, consumers and influential activist groups. He also led Nestle’s strategy and communications around its environmental initiatives including the launch of Eco-shape, a lightweight plastic bottle. Additional issues Jonathan has worked on include alternative packaging, sourcing, recycling and ingredient selection.

Jonathan’s current work at Cone involves leading a variety of accounts in the Corporate Responsibility discipline, including Bank of New York Mellon, CVS/Caremark, Guayakí, Hannaford, Starbucks and Timberland. For example, current work on Hannaford involves leading Hannaford’s efforts to launch the first grocery store aiming for Platinum LEED certification.

Before joining Cone, Jonathan worked at Ketchum, San Francisco. He worked in the Food and Nutrition and Brand practices and was charged with executing PR and marketing initiatives for Sutter Home Winery, Glad and the California Dried Plum Board. Before Ketchum, Jonathan was the Marketing manager at Share Our Strength in Washington D.C. and worked at Hager Sharp, a Washington D.C. PR agency.

Jonathan is a double alumnus from Boston University, B.A. in Political Science in 1995 and M.S. in Corporate Public Relations from the College of Communications in 1996.

Follow Jonathan on Twitter: @jyohannan