7/14/2008 - Perspective
It's Not as Easy as Being "Green"In the first time in a decade, the Federal Trade Commission is revising its Guides for the Use of Environmental Marketing Claims (the "Green Guides"). In the June issue of CRO magazine, Mike Lawrence and Liz Gorman share their perspective on how the FTC can update the Green Guides.
|
|
7/08/2008 - Announcement
Cone in the NewsA compliation of all the recent media coverage that Cone has received.
|
|
7/01/2008 - Perspective
Measuring Corporate Responsibility's ROILiz Gorman, Cone's VP of Corporate Responsibility, explains that the ROI of corporate responsibility initiatives goes beyond sales and profitability to include attracting/retaining top talent, among other tangible benefits.
|
|
6/26/2008 - Perspective
How To Communicate Corporate Citizenship, More or LessIn an article for the Boston College Center for Corporate Citizenship, Ken Freitas, VP of Corporate Responsibility at Cone, talks about the rush by today's corporate citizens to tell their stories. While a more informed conversation will advance the field, there is still reason to be wary, he warns.
|
|
6/24/2008 - Announcement
Cone Accepted into Ceres NetworkCeres is a leading coalition of investors, environmental groups and other public interest groups working with companies to address sustainability challenges such as global climate change. |






