2008 Green Gap Survey

Cone, in collaboration with The Boston College Center for Corporate Citizenship, is pleased to announce the release of our latest research, the 2008 Green Gap Survey. This year, the FTC began a series of public workshops to review its Guides for the Use of Environmental Marketing Claims (the "Green Guides") that have not been updated since 1998. In light of this, Cone and The Boston College Center for Corporate Citizenship recently fielded a nationally representative opinion survey on consumers’ understanding of and attitudes toward corporate environmental marketing claims. We also asked about their interest in third party oversight of such claims.

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