Cone is pleased to announce the release of the 2008 Business in Social Media Study, an online survey conducted September 11-12, 2008 by Opinion Research Corporation among 1,092 adults. According to the survey, 59 percent of American consumers who use social media sites and tools are already interacting with businesses through social media, so it’s time for companies to start meeting their consumers where they already are. We also asked respondents how they felt about companies with a social media presence and the most appropriate social media interactions.




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