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2010 Cone Online Influence Trend Tracker

American consumers are no longer taking the recommendations of family or friends at face value, according to the latest Cone research. Before deciding whether to purchase recommended products or services, more than four-out-of-five consumers (81%) will go online to verify those recommendations, specifically through researching product/service information (61%), reading user reviews (55%) or searching ratings websites (43%). These are among the findings of the newly released 2010 Cone Online Influence Trend Tracker.

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