Nonprofit Marketing

Bridging the Gap Between Organizations, Stakeholders and Social Impact

Raising funds. Engaging volunteers. Promoting causes. Nonprofit organizations today are charged with impacting social and environmental issues that affect us all. And with nearly 1.5 million organizations competing for shrinking dollars and consumer share-of-mind, it is important for nonprofit organizations to have a solid brand identity. A nonprofit brand can set expectations, gain attention, foster relationships and ultimately help ensure long-term survival.

Cone believes in the shared responsibility between nonprofit organizations, corporate partners and other stakeholders to build trust, move the needle on important issues and engage supporters to create collective impacts. We help nonprofits form mutually beneficial relationships with corporate partners by leveraging causes that will reach target audiences in emotional and relevant ways.

Whether it is through brand strategy and positioning, partnership assessment and development or fundraising and awareness campaigns, we can help align your communications resources, development activities and mission-based services with the interests of your stakeholders. We help nonprofits reach people where they already are to influence behavior change and garner results through targeted messaging and clear calls-to-action.

A compelling nonprofit brand is an invaluable tool. Let Cone help you evolve and protect yours.