Research & Insights

Today’s business environment is a blur of change, clutter and complexity. Building a sustainable competitive advantage is more difficult than ever. It demands knowledge that is more than a collection of data or commentary on passing trends.

For nearly two decades, Cone’s groundbreaking research has helped our clients build and sustain competitive advantage. Our pioneering research in Cause Branding became the reference for companies seeking to understand this critical and rapidly evolving landscape. Today, we still provide the most comprehensive understanding of the changing attitudes, expectations and behaviors of consumers, employees and executives when it comes to a company’s involvement in social issues and responsible business practices.

Although understanding market shifts is essential, we believe it is only the first step. Our proprietary research builds on that understanding to provide our clients with actionable insights that increase effective decision-making in strategy and implementation.

Our research has established Cone as a credible and powerful voice on marketplace changes and consumer behavior. We present at close to 40 leading conferences each year and serve as a trusted resource for national and trade media. We provide our clients with the latest information on brand building, marketing, corporate responsibility, Cause Branding and new media with our online newsletters, blogs and thought pieces.

When it comes to building sustainable competitive advantage, our Research & Insights team advances the thinking and practice of our people and our clients.

Posts under the Research & Insights or Knowledge Leadership bylines come from Research & Insights team members Sarah Kerkian, Andrea List and Whitney Dailey. Follow them on Twitter: @ConeLLC, @SarahKerkian, @AndreaList, @WhitneyDailey.