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2009 Consumer New Media Study
Cone is pleased to share our latest research, the 2009 Cone Consumer New Media Study, a three-part survey which explores new media users’ interactions with brands, their support of social and environmental issues and their engagement with corporate responsibility practices.
The Cone Nonprofit Power Brand 100
To explore the unique relationship between nonprofit brand image and financial performance, Cone, in collaboration with Intangible Business, is pleased to share The Cone Nonprofit Power Brand 100, the first public ranking in the United States to value nonprofit organizations by more than financial standing alone. Additional information on this study is available at http://www.coneinc.com/NonprofitPowerBrand100
2009 Consumer Environmental Survey
Cone is pleased to share our newest research, the 2009 Cone Consumer Environmental Survey, which explores the environmental attitudes and shopping behaviors of American consumers during today’s economic crisis. Conducted at the end of January 2009, the new survey provides real-time data to support corporate environmental communications efforts.
BSR/Cone 2008 Corporate Responsibility in a New World Survey
Cone, in collaboration with Business for Social Responsibility, is pleased to announce the release of the BSR/Cone 2008 Corporate Responsibility in a New World Survey, which was conducted November 5, 2008, among a sample of corporate responsibility professionals attending the Business for Social Responsibility Conference. The sample population is comprised of 424 representatives from business, NGOs, government, and academia, representing 28 countries. According to the survey, nearly 9 in 10 respondents feel President-Elect Obama will help advance the CR agenda, and indicated the anticipation of increased governmental regulation of corporate responsibility issues under the new administration.
Past. Present. Future. The 25th Anniversary of Cause Marketing.
Cone is pleased to announce the release of our latest research, the 2008 Cone/Duke University Behavioral Cause Study and the 2008 Cone Cause Evolution Study. Not only have we updated our 15 years of longitudinal data examining Americans’ expectations of companies to support causes, but for the first time, we have captured actual behavioral data that proves cause can significantly impact actual consumer choice and increase sales. In celebration of the 25th anniversary of cause-related marketing, this report examines these findings, discusses the most significant cause-related milestones of the past 25 years, provides a look into the Socially Responsible Consumer and much more.
2008 Business in Social Media Study
Cone is pleased to announce the release of the 2008 Business in Social Media Study, an online survey conducted September 11-12, 2008 by Opinion Research Corporation among 1,092 adults. According to the survey, 59 percent of American consumers who use social media sites and tools are already interacting with businesses through social media, so it’s time for companies to start meeting their consumers where they already are. We also asked respondents how they felt about companies with a social media presence and the most appropriate social media interactions.
2008 Green Gap Survey
Cone, in collaboration with The Boston College Center for Corporate Citizenship, is pleased to announce the release of our latest research, the 2008 Green Gap Survey. This year, the FTC began a series of public workshops to review its Guides for the Use of Environmental Marketing Claims (the "Green Guides") that have not been updated since 1998. In light of this, Cone and The Boston College Center for Corporate Citizenship recently fielded a nationally representative opinion survey on consumers’ understanding of and attitudes toward corporate environmental marketing claims. We also asked about their interest in third party oversight of such claims.
2007 Holiday Environmental Survey
Holiday shoppers strive to be environmentally sensitive during the season of high consumption. Nearly half of Americans (48 percent) will try to buy fewer gifts or holiday products this season because they are concerned about the effect their consumption may have on the environment, according to the 2007 Cone Holiday Environmental Study.
2007 Holiday Trend Tracker
Amid financial worries, fewer Americans plan to engage in charitable activities this holiday season. However, cause-conscious consumers will continue to seek holiday gifts from companies that support charitable organizations, according to the 2007 Cone Holiday Trend Tracker, an annual survey of Americans’ cause-related holiday purchasing attitudes and behavior.
2007 Cone Cause Evolution and Environmental Survey
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding sm and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
2006 Millennial Cause Study
The 2006 Cone Millennial Cause Study shows that 61% of Millennials, born between 1979 – 2001, feel personally responsible for making a difference in the world. This civic-minded generation, 78 million strong, not only believes it is their responsibility to make the world a better place, they (78%) believe that companies have a responsibility to join them in this effort.
2006 Holiday Trend Tracker
Tis’ the season of giving -- back. Findings from the 2006 Cone Holiday Trend Tracker, a nationwide poll to determine Americans’ plans for charitable giving during the holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.
2006 Nonprofit Research
Findings from Cone's 2006 nonprofit research indicate existing and potential nonprofit donors are looking for a full spectrum of engagement with their nonprofit of choice. When deciding the cause or nonprofit donors want to support, nearly six-out-of-ten respondents indicated that they want opportunities to get involved beyond dollar donations.
2005 Disaster Response Survey
Cone's 2005 Disaster Response Survey finds that more than half of Americans have greater confidence in corporate America’s ability to respond effectively to disasters than they do in their own government agencies. Moreover, more than half of Americans believe companies should support relief and reconstruction efforts until all affected areas are thriving once again.
2004 Corporate Citizenship Study
Executives worried about a poisoned business climate and corporate mistrust can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.
2002 Corporate Citizenship Study
As corporate scandals continue to plague many prominent companies, Americans as consumers, employees and investors say they are willing to act against socially irresponsible companies, including boycotting their products. On the other hand, Americans are just as eager today as they were in the months following the September 11th tragedy to reward good corporate citizens, maintaining nine-year record highs of public support for companies that address social needs.
2000 Executive Study
Eighty-five percent of corporations say they support causes to enhance employee loyalty, and 82 percent say they align with social issues to be a preferred employer, according to the 2000 Cone/Roper Executive Study, the nation’s first assessment of strategic philanthropy and cause marketing from a corporate perspective.