What differentiates Cone from its competitors is our dedicated Knowledge Leadership & Insights team. Their sole purpose is to educate and inform our account teams with key insights into today's rapidly evolving landscape. This unwavering commitment to tracking and identifying marketplace trends keeps you on the leading edge and enables us to proactively address your business and communications needs.

A critical component of Knowledge Leadership & Insights is Cone’s proprietary research. For more than 15 years, we have conducted groundbreaking, benchmark research exploring the attitudes and behaviors of American consumers, employees and executives towards corporate involvement with social issues and responsible business practices. Cone shares its research and key learnings at nearly 40 leading conferences a year, and also serves as a trusted resource for national and trade media. In addition, we make sure you are kept up-to-date on the latest insights and news in the world of cause branding and corporate responsibility through our weekly newsletter and blog, What Do You Stand For? Major external research and think tanks also inform our strategic thinking and program development, and help us keep you on top of marketplace trends.

To respond to your needs and the marketplace, Cone creates innovative products and services. In 2007, we launched a first-of-its kind Social Business Return Indicator ^sm tool to demonstrate both the business and social outcomes of cause-related initiatives. We also make sure you receive high quality media relations reporting through our Cone Media Tracker (mGauge), which translates placement data into useable, easy-to-understand charts and graphs.