Who's Responsible?

Amid the stats and the stories, companies are realizing checkbook philanthropy and checkbox responsibility will not suffice. Dated approaches to addressing social and environmental issues are too formulaic, too reactive and won’t turn the tide on corporate trust. Companies must proactively deal with critical business issues while engaging with and addressing escalating expectations of key stakeholders. Companies are changing the way they approach burgeoning social and environmental challenges because today, it’s difficult to assert where a company’s responsibility begins, where it ends and who is ultimately accountable for solving the issues we collectively face.

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