It’s been said that in a down economy, the need to innovate is more important than ever. But, how do we engage the next generation of innovators and empower them to follow their passion in science and technology? How do we “re-brand” and transform education into a “cool” experience – particularly in science, math and technology, the foundation of innovation and invention?

Science education is evolving from science fairs and test tubes bubbling with chemicals to real-world problem solving with a greater purpose. Teens are increasingly inspired by the sentiment of improving society through invention and discovery.

There are a number of organizations dedicated to supporting this new outlook and re-branding science through engagement with teens. One such organization is the Lemelson-MIT Program, focused on changing the perception of science and invention and the old stereotypes of the mad scientist, encouraging kids to explore their interests in these areas and make science fun.

Through Cone’s work with the Lemelson-MIT Program, we’re witnessing a promising perception shift first-hand. This year’s annual Invention Index survey found that only five percent of teens described scientists as “nerdy.” More than half described men and women in the sciences as “intelligent.” Further, we found that teens are driven by altruism and a desire to improve society and our environment. Yet, they still need the encouragement of mentors and role models in related fields to further instill change—that’s where the Lemelson-MIT Program strives to make a difference.

As Laura Vanderkam of Scientific American explains, "If people don’t think of scientists as working alone, locked in their tower, but as eco-heroes saving the planet, that’s a lot more exciting."

-- Chrissy Redmond, Account Supervisor

Witness the inspiring next generation of innovators in action next month at Eureka Fest.

Comments

Maureen O'Connell

August 2, 2009 10:17 PM Bravo -- loved this post! Using the power of marketing and PR, we can find new and exciting ways to celebrate intelligence and a passion for solving problems.

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