Apparently, it’s not all gloom and doom for the newspaper industry. Amid continuous news of long-established papers being forced to fold, the city of Detroit is actually gaining a daily—The Detroit Daily Press.

This might be welcome news for media relations practitioners well-versed in the art of pitching traditional news outlets, but it hardly signals a return to business-as-usual for a media sector once dominated by newspapers. The landscape has changed. Newsrooms are cutting staff, closing bureaus and more and more, transitioning to “online-only” outlets.

Here are some quick tips for securing print coverage in these turbulent times:

• Don’t wait until Monday morning: The 24/7 online-news cycle means stories don’t have to wait for the work week to start
• Take advantage of news wires: Newspapers are losing staff and are often pulling stores right from the wire services
• Connect with reporters through new channels: Follow a reporter’s blog or Twitter page to see another side of the person you’re trying to pitch
• Consider paid PR content: Fewer staff doesn’t equal less news, meaning media may be more inclined to run with packaged content like a MAT release or satellite media tour (SMT)
• Have video content and b-roll available: Despite your efforts, not all stories will make it to print, but having video can improve chances of an online story