Wonka Great Candy Heist

Wonka enlisted Cone to help support the launch of and generate buzz around several new WONKA candies: SweeTARTS Rope and Shockers Squeez

The result was the Great Candy Heist: Oompa Loompas snuck out of the factory with the two never-before-seen products and traveled to six cities nationwide sharing them with kids for the first time. Cone created a surveillance video capturing the Oompas heisting the candy. Video was used for media relations, posted on WONKA.com and social networking sites including YouTube, Google Video and Revver.

The new candies were featured in 183 media placements with an overall reach of 24MM.